Full Interview – Benno Baenziger & Electric Bikes
Benno Baenziger innovated the enjoyment of cycling with his previous company, Electra Bicycles, acquired by Trek in 2014. Benno returns to the bike industry under his new brand Benno Bikes with new inspiration about how to get more people riding bikes. Interviewed by Karen Wiener, co-founder of The New Wheel Elecitrc Bikes based in San Francisco and Marin County in California.
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