Top 5 – Mispronounced Cycling Brands

Top 5 – Mispronounced Cycling Brands

Few things rile up cyclists more than mispronounced names, be it brands or brand gurus, and we’re very guilty this particular linguistic crime here at BikeRadar.

So we’ve done a bit of research, and determined – to the best of our abilities – the absolute correctest way to say the five most commonly mispronounced brand names.

Readers Comments (50)

  1. Mateusz Kornacki April 10, 2021 @ 11:35 pm

    The funny thing about SRAM is that in Polish it literally means "I’m shitting".
    That’s why we either try to avoid boasting about our SRAM parts loudly, or we switch to Shimano 🙂

  2. 🙄🙄🙄🙄

  3. I’ve been pronouncing all of them wrong. Well except SRAM. That one is easy.

  4. “Absolute correctist”

  5. I think it is awesome that a person named Aoife (ee-fa) did this one, since it is a really commonly mispronounced name! (My daughter’s name is Aoife too)

  6. Tristan de Sade April 10, 2021 @ 11:40 pm

    I was truly shocked by Bontrager😱 – Yet Schwalbe was a no brainer (I happen to live in German-speaking Austria😁) BTW – How does one pronounce "3T"???😂

  7. I am a complete ignorant… I didn’t know any of these brands hahahaha 😂

  8. Gabriel Hoffmann April 10, 2021 @ 11:43 pm

    I pronounced everything right 😉

  9. Christian Hehir April 10, 2021 @ 11:44 pm


  10. surammmm………………..schwalbah………………

  11. I got everything right all along except the last one.
    I got campagnolo even though I don’t know the brand maybe because I’m Filipino.

  12. I lick the insides of microwave popcorn packages April 10, 2021 @ 11:46 pm

    Speaking of SRAM, did you guys know the acronym stands for "Scott, Ray And saM"?
    Just two letters away from SRAS.

  13. Alexander Lönn Jirvén April 10, 2021 @ 11:47 pm

    Yall wierd i had them all right except compagnaspaghetty thingy i’m a mountianbiker not a road bike, so i’ve never heard of them😂

  14. Probably the funniest video I’ve ever watched. Did I learn from it? My mind is full of fuck. Why do brands have to make it hard!? It’s freaking snobby.

  15. Sorry guys, it’s common practice that mostly English speakers get any other names wrong.

  16. Who the fuck is actually pronouncing these wrong??

  17. Lol! I read instead SRAM (See-Ram) SRAM( Es-ram)

  18. What about Commencal?

  19. Brits telling us yanks how to pronounce our names? I’ve heard how you say "aluminum", sooooo…

  20. What’s more annoying than hearing people mispronounce SRAM is having to deal with all their warranties on their brakes and seatposts…

  21. Parlee is often mis pronounced Par-Lay

  22. Tschuldigung wegen grad. April 11, 2021 @ 12:00 am


  23. I always find dedacciai, garneau and castelli to yield interesting results. And when people try to make giant sound french

  24. Nikolay Durchev April 11, 2021 @ 12:00 am

    How do you pronnounce *COMMENCAL* right?

  25. So many people call SRAM here in germany S-RAM, or SCHRÄM. Only some call it by it’s name… xD Why tf S-RAM?? That’s like S-Himano! Why Schräm? I called it just like it has to be called. But for being funny, I call that american brand with the typical german name with a hard german pronunciation "Schramm". Got another one for you: Marzocchi Some call it Martzoschi or Marrzo’CH’i (with a german CH! in the middle…

  26. I thought Giro sounded like ‘NRA’?

  27. Who was the person mispronouncing GIRO? Can’t think of anyone getting that one wrong

  28. SRAM means "I Shit" in Polish

  29. what about commencal i hear people mispronounce my bike all the time and i gotta know if it’s my pronunciation that’s wrong or other peoples “com-men-sal” is how i say it others go “com-meng-kal” and other variations of that

  30. V in german is F, W in german is V

  31. How about “Deore”?

  32. Forgot Bianchi…

  33. Vitorio Paulino de Paiva Silvestre April 11, 2021 @ 12:11 am

    And Willier? I’ve heard people saying "willier", as a english pronunciation, but I think the correct is "Viler", using the V sound instead of W.

  34. Bikes and Coffee April 11, 2021 @ 12:11 am

    What about Bianchi? A lot of people get their tongue twisted.

  35. Is SRAM really pronounced that way?

  36. Yay. I got all of them correct

  37. Funny, these names were never a problem for us here in Brazil.

  38. Ernesto Guevara April 11, 2021 @ 12:14 am

    Nice try. But like Germans can’t pronounce "squirrel", English-speaking people can’t pronounce "Schwalbe".

  39. "Yiant" (Giant): possibly one of the most refined Spanish-style mispronounced names (and there are quite a few).

  40. Nope. Still mispronounced Schwalbe. Just look at how the German word "Schwalbe" is pronounced.

  41. לי היימליך April 11, 2021 @ 12:16 am

    wow, that’s a great video!

  42. Dan Hill 「MTB」 April 11, 2021 @ 12:16 am

    Totally missing Commencal here.

  43. Come to Spain and you will laugh ubig time with people’s pronunciation of… everyting is not spanish

  44. Come on, these companies couldn’t care less how you say their names. They just want your money. $$$$$$$$$$$$$$$$

  45. I am from Germany this is the right pronunciation of schwalbe with English accent.

  46. How about Thule? I’ve heard Tool, Too-lay, and thool.

  47. Bian*chi*

  48. I don’t need no damn brits telling me how to pronounce something

  49. Another video by Bee Cur Add Aaargh!

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