We’ve always been intrigued and captivated by Benno Baenziger and we’re excited to be able to tell a bit of his story. As the founder of Electra and the designer of the Townie which became America’s most sold bike in history, Benno explains why he got back into the business and how he’s looking to change the world with his take on the ebike. We hope you enjoy this video and we look forward to sharing more of these inspiring stories.
More about Benno:
Benno Boost: https://propelbikes.com/product/benno-boost-e-10d-parent/
Benno RemiDemi: https://propelbikes.com/product/benno-remidemi-9d/
Benno eJOY: https://propelbikes.com/product/benno-ejoy-9d/
Benno eScout: https://propelbikes.com/product/benno-escout-9d/
Musicbed ID: MB018CRNUNFI3IX
#bennobikes #BennoBaenziger #bennoboost #ebikes
Quite interesting. When he mentioned founding Electra it really grabbed my attention. With Electra he transformed the cruiser bike segment from the stereotypical $88 Walmart special to a bike that people ride and want. His interest in color and design elements will bring much needed aesthetics to the ebike segment where too many of them look clunky.
What a great original thinker this guy is. So inspirational to listen to. Your truly brilliant videography and Benno are a perfect match. Really impressed by the backstory. Hope Propel and benno bikes keep wowing us in the years ahead. Much more of the backstory in the next cut please… especially the architecture. Inspirational.
Absolutely love this and LOVE my Benno E Boost but more importantly my 4 year old LOVES LOVES it!! Thank you for making these, they are incredible!!!
“I make my song, people like or don’t like it” thanks Chris! Is Benno a one-person team? I know he has sales staff — but curious about the design team
He is the real deal
Excellent channel, ebike to power. Greetings partner, you have my like.
Great video Chris & friends!